DHL OPTIMIZES SEAFOOD COLD CHAIN FROM NORTH CAPE TO ASIA
Press Release: Bonn 05/24/2017
Unique transport solution accelerates important Norwegian industry sector
DHL Global Forwarding, the air and ocean freight specialist of Deutsche Post DHL Group is accelerating the supply chain for the North-Norwegian seafood industry. With dedicated weekly flights, DHL is now shipping live crabs and seafood from the Lakselv Airport Banak in North-Norway to Asia and Northern America. The fresh seafood is routed via the DHL terminal in Oslo, and from there, routed to South Korea and other destinations such as Japan or the United States. From the point of origin - only 100 km from the North Cape - to its destination in Asia, the whole logistics is exactly timed to ensure the shipments are delivered in perfect condition. The first flight from Banak arrived on 23 May in Oslo and was officially welcomed by the State Secretary Ronny Berg of the Norwegian Ministry of Trade, Industry and Fisheries.
"Our unique solution is tailored to our customers' needs, contributing significantly to the logistical accessibility of the region. The transportation of fresh seafood is challenging, but due to our extensive expertise in temperature controlled logistics and the capacity of a global network, we can ensure high quality delivery with process-oriented flexibility and speed," says Trond Ørjan Olsen, Head of Airfreight, DHL Global Forwarding, Freight Norway. "Our service for seafood transport, processing and distribution allows customers in Asia and the US to enjoy fresh fish from Barents Sea and the Norwegian Fjords."
Transporting fresh seafood by plane allows DHL to cut the lead-time nearly by 50 percent. The shorter lead-time ensures that live crabs and other fresh seafood arrive at their destination in best order. Besides live king crabs, snow crabs and shrimps, DHL will also take care of the transportation of various types of white fish like cod, haddock and pollock, as well as sea urchin, scallop and salmon. As the airplanes are provided by DHL Express and the freight process is handled by DHL Global Forwarding, this new service is another proof point for the successful collaboration of the DHL 'family of divisions' at Deutsche Post DHL Group.
"Time is of the essence when it comes to delivering fresh seafood of the very best quality. Norway is a geographically-long country, and with a large proportion of seafood being produced in the North, this air freight route is an important contribution to efficiently reaching seafood consumers across the world," says Bjørn-Erik Stabell, Marketing Manager for Salmon & Trout, at the Norwegian Seafood Council.
DHL aims to increase the frequency of deliveries from Oslo to Asia to three flights per week. From Oslo, almost 90 percent of the fish is flown directly to Seoul in South Korea, while approximately ten percent is further directed to destinations in the United States, Japan and China.