The Global Logistics Magazine
How customers are steering change in the car industry
Is your company customer-focused? Of course it is. These days, all companies have to put their customers at the center of everything they do – and firms in the automotive sector are no exception.
As you’ll read in our Auto-Mobility Focus, car manufacturers are changing their traditional marketing approaches in order to attract buyers and maintain their competitive position, using emerging digitalization to increase customer satisfaction.
Big changes are also happening in Colombia, which is seeing a surge in entrepreneurship. Our Country Focus finds Latin America’s fourthlargest economy attempting to boost its domestic and international trade with a multibillion-dollar road-building program, support for its blossoming startup scene and an increased focus on e-commerce.