FC BAYERN MÜNCHEN
DHL and FC Bayern - A Truly Global Family
Franz Beckenbauer and Paul Breitner are legends in the world of football, as is the club which produced them - FC Bayern München. The Bavaria-based club is the most successful in Germany’s football history, and since it was founded in 1900, has been crowned UEFA European Champions no less than five times, as well as winning a record 27 national titles and 18 national cups.
With more than quarter of a million Fan Club members, FC Bayern München’s global fan audience is ever-increasing and so it is little surprise that they have chosen DHL as their international logistics and full-service e-Commerce partner since 2014.
Bringing international expertise and renowned efficiency, DHL plays a significant role in the club’s daily life, from transporting team equipment for away games, training camps and summer tours to ensuring FC Bayern München merchandise is reliably delivered to its followers around the world.
In today’s world, customers expect prompt, flexible and efficient delivery and DHL is uniquely placed to help deliver the top performance standards people associate with Germany’s leading football club.
In 2015, DHL helped launch an exclusive flagship e-Commerce store for FC Bayern München’s Chinese fans through China’s Tmall Global retail website. Providing state-of-the-art, full-service e-Commerce support, DHL helped develop and manage the web-shop platform as well as providing product listing, order management, fulfilment of orders, local distribution and returns and local customer service.
The e-Commerce store has been a phenomenal success with over 90 million Chinese FC Bayern München fans gaining access to the team’s official merchandise. DHL has also helped manage and support high-volume order peaks such as China’s Singles’ Day festival when no less than 6,000 orders were completed in 24 hours in November 2015.
Despite having already reached these phenomenal heights of success, FC Bayern München is continually growing. The club has plans to achieve an even larger global fan base, reaching out to fans in different markets around the world through tours, merchandise and fan engagement. With DHL’s support, they are well on their way.