This white paper is based on Fashion Masterclass, an event organized by DHL that brought together senior executives from a cross section of the fashion industry. The event provided a forum to exchange ideas about the dynamics of this industry and their impact on supply chain management.

Rapidly changing and often unpredictable consumer buying behavior, enabled by the Internet, mobile communications and growing spending power, has made volatility and complexity the norm rather than the exception in the fashion sector. It has fragmented sales channels, escalated service demands, shortened product lifecycles, ratcheted up cost and margin pressures, and created production challenges. Add changing demographics, rapid growth in emerging markets, and the rise of the global middle class and you have the definition of uncertainty.

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